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Explore the Origin and Evolution of 12 Iconic Advertising Slogans
Did you know that Nike's famous Just Do It slogan was inspired by a convict on death row? Or that Maxwell House Coffee's classic phrase, Good to the last drop, has been part of their tagline since Theodore Roosevelt coined it in 1930, back when he was President of the United States?
The team at Best Marketing Degrees delved into these intriguing facts and more, compiling them into an engaging infographic. They uncover fascinating detls that add depth to famous slogans we all know.
Speaking of Just Do It, on January 17, 1977, Gary Gilmore, a death row inmate in the U.S., uttered Let's do it before his execution by firing squad. Eleven years later, Dan Wieden at Wieden + Kennedy took this phrase and morphed it into the iconic Just Do It, which Nike adopted. This slogan was such a hit that it catapulted Nike's market share in domestic sports shoes from 18 to an impressive 43 between 1988 and 1998.
Here are some other noteworthy slogans:
Think Different - Apple
Finger lickin' good - KFC
Connecting People - Nokia
The Best a Man Can Get - Gillette
Got Milk? - California Milk Processor Board
Melts in your mouth, not in your hands - MM’s
Do you know of other famous slogans? Which one is your favorite? Share and your thoughts in the comments below.
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Iconic Advertising Slogans Origins Evolution Nike Just Do It Inspiration Execution Maxwell House Coffee Last Drop History Theodore Roosevelt President Good to Drop Gary Gilmore Death Row Lets Do It Apple Think Different Branding Impact