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Empowering Women Entrepreneurs: Navigating Cultural Expectations and Building Success

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Navigating the Journey: Empowering Women Entrepreneurs

Explore how cultural and societal expectations of women can shape the experiences of business leaders as they embark on their journeys to success in the competitive world of entrepreneurship. Join us for a webinar, co-created during Women’s History Month in collaboration with FoundLA, featuring business and career coach Elne Lou Cartas. She will share her insights into unique challenges that women entrepreneurs face while maneuvering through their way towards business world triumphs.

Elne Lou Cartas is the founder of Color Your Dreams Movement, an organization dedicated to empowering women of color and allies globally in their entrepreneurial eavors. Her expertise was recently recognized when Apple News featured her as one of the top 5 business coaches and LA Weekly hled her as a #1 Thought Leader for 2023.

With over a decade of experience behind her, Elne specializes in inspiring entrepreneurs to create successful businesses, mntn balanced lifestyles, and build legacies.

Elne Lou Cartas' Top Tips for Women Entrepreneurs:

SAY NO TO SET BOUNDARIES

Women are often conditioned by cultural nor play a supporting role as caregivers rather than primary decision-makers or leaders. The societal expectation of women earning indepently has evolved only recently with the 1974 implementation of the Equal Credit Opportunity Act, which allowed women to manage finances and secure credit without their husbands' co-signature.

Saying no is crucial in protecting mental health, mntning work-life balance, and asserting indepence. It enables women entrepreneurs to define success terms suited for them and prioritize personal needs alongside professional goals. However, it's equally important not to avoid difficult conversations or the need for help when needed.

ASK FOR HELP

Leverage your network to get support without necessarily paying for services. Creative arrangements like 'like-kind exchanges' can facilitate assistance while mntning healthy relationships.

YOUR SUCCESS MILESTONES

Define success based on personal achievements, goals, and happiness rather than societal standards or comparisons. Regular self-reflection through tools provided by Elne Lou Cartas will help you stay aligned with your vision.

Sign up for a coaching session with Elne as part of AOF's Coaching Hub program to receive personalized guidance. These one-on-one sessions are offered free-of-charge, reflecting our commitment to empowering women entrepreneurs.

Listen in on Elne’s Color Your Dreams Podcast for more insightful tips and inspirations from her extensive experience guiding women through their entrepreneurial journeys.

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