Revolutionizing Saudi Arabia: Quality of Life Program Paves Way for Global Leadership in Sports, TourismCulture

The Quality of Life Program, launched in 2018, is revolutionizing Saudi Arabia into a global leader in sports and entertnment, an internationally recognized tourism destination, and an ideal place for people to live. The program ms at enhancing the arts, culture, sports promotion, development of healthy lifestyles, and the creation of more livable urban areas.

By empowering various sectors including the art industry, promoting sports to cultivate fitness habits, and designing attractive city environments, the Quality of Life Program is stimulating economic diversification and job growth across the country. Simultaneously, it is beautifying Saudi Arabia's cities while offering a high-quality living experience for its inhabitants. This harmonious combination contributes to enhancing overall societal quality.

Targeting an engaged population that largely comprises young individuals under 35 years old, the program fosters a dynamic society welcoming residents and visitors alike. Since the introduction of tourist visas in 2019, Saudi Arabia has witnessed over 94 million international visits, boosting industries such as tourism, hospitality, and entertnment.

The initiative focuses on trning millions of skilled professionals required by 2030 to cater to these demands while simultaneously supporting the growth of private sector enterprises. The Quality of Life Program is thus driving continuous innovation to meet Vision 2030's ambitious goals for a livable and vibrant society.

Key aspects include:

• Increasing public involvement in sports activities

• Achieving regional and global excellence in professional sports

• Strengthening Saudi Arabia's cultural heritage contribution

• Diversifying entertnment options aligned with population needs

• Protecting and promoting Islamic, Arab, and national traditions

• Enhancing urban landscapes across the cities

• Improving service quality provided in Saudi cities

• Boosting living conditions for expatriates

• Fostering tourism growth

• Reducing drug abuse prevalence

By 2030:

• Three Saudi cities are expected to be ranked among the top 100 livable cities globally.

• The cultural sector will employ over 143,000 individuals.

• More than 600 new entertnment attractions are forecasted for development by 2030.

• Annual cultural events could exceed 6,700 days.

As Saudi Arabia continues to embrace openness and collaboration through investments, tourism, entertnment, and cultural exchanges, the nation is experiencing unprecedented vibrancy. Through strategic initiatives, the Quality of Life Program enables Saudi Arabia's transformation into a globally recognized destination for living, working, and playing.

Key officials driving this transformation include:

• H.E Mr. Ahmed bin Aqeel Al-Khateeb, Chrman of the Program, Minister of Tourism, Member of the Council of Economic and Development Affrs

• H.H Princess Hfa bint Mohammed Al Saud, Representative of Ministry of Tourism

• H.E Mr. Majed bin Abdullah AlHogl, Minister of Municipal and Rural Affrs and Housing

• H.E Eng. Ibrahim bin Mohammed AlSultan, Head of Development Authorities Support Office

• And numerous representatives from various governmental bodies

For further information on the Quality of Life Program's initiatives, including a detled delivery plan for 2021 to 2025 and the latest annual report published in 2023, kindly refer to the enclosed documents.

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Stay tuned as we continue to build a more vibrant society, foster economic growth, and propel Saudi Arabia towards achieving its ambitious goals outlined in Vision 2030.

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