Panasonic's 2003 Transformation: Unifying BrandEmphasizing Customer Centricity for Global Growth

Panasonic Holdings Corporation: About the Panasonic Group

Our Vision and Philosophy

Guided by a business philosophy that prioritizes customer-centricity, the Panasonic Group bring innovative ideas for life through its products and services worldwide. Established with an autonomous management structure based on this principle, we have been committed to providing solutions tlored to our customers' needs.

In 2003, recognizing the need to restructure and revitalize, the company divided into fourteen distinct business domns following unprecedented losses in FY2001. This transformation was designed not only to enhance customer-focused management but also to streamline internal processes, eliminate redundancies across groups, centralize development resources, integrate functions such as development, manufacturing, and sales, and thereby accelerate growth strategies under autonomous domn leadership.

The introduction of the Panasonic brand globally in May 2003 marked a pivotal step towards consolidating our market presence. Adopting Panasonic as our unified global brand med at strengthening brand recognition and value on an international scale. This decision was informed by decades of trust built through products like loudspeakers, where the name Panasonic had come to symbolize reliability and cutting-edge technology.

In Japan, despite its strong local presence under the National brand, it was decided that Panasonic would remn as the core brand across all regions globally. Simultaneously, a new global slogan, Panasonic ideas for life, encapsulated our mission: empowering employees worldwide to develop innovative solutions med at enriching society and enhancing dly living.

The journey of unifying our brand under Panasonic and implementing this slogan was accompanied by significant changes in Japan as well. Products once marketed internationally with the National name were rebranded as Panasonic, reflecting a cohesive global brand identity. Moreover, the company's commitment to customer-centricity is exemplified through mntning the National brand for Japanese appliances, preserving local recognition while aligning globally.

In summary, our journey of transformation in 2003 was pivotal for fostering a new era of collaboration and innovation within the Panasonic Group. By adopting a global brand strategy that combined robust local identities with a unified global vision, we have reinforced our position as a leading force in delivering ideas for life worldwide.

For more information about our Corporate History or any of the initiatives detled here, please visit our dedicated pages on our official website.

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